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Work & Results

Growth flatlined at 4,000 followers. We rebuilt the strategy around world building: content that reflects the customer's identity back at them, so sharing a post becomes self-expression. 200,000 followers and +400% sales, entirely organic.

Paid reach was expensive and content wasn't traveling. We built a short-form system engineered for shareability, then made it repeatable. Six million organic views in one month. A system, not a lucky post.

Beautiful brand, low conversion. We connected content to the purchase path: storytelling that builds desire, and a clean route from post to product page, so attention had somewhere to go. Online sales grew five-fold.