A creative agency
for brands that want
to be shared.
WYLDE is a creative agency for wellness, fitness and e-commerce brands. We cover branding through execution: positioning and identity, organic social, email and SMS, paid media, and the websites and stores all of it points to. One team across every channel, so the strategy and the work that carries it stay in step.
Every engagement starts with positioning. It settles what the content says, who it is for, and what a customer should feel before they buy. Without it you are producing volume with nothing underneath it.
Two ideas run through the work. World building is deciding what world your brand invites people into, then holding every touchpoint to it. Mirror theory is making content that reflects your customer’s identity back to them, so sharing a post becomes a form of self expression. Applied to a botanical skincare brand, that took the account from 4,000 followers to 200,000 with no ad spend, and sales kept climbing after the campaign ended.
The work is led from the CMO seat as well as the agency seat, so plans are built against revenue targets and margins, not just a content calendar. We take a small number of brands at a time, on retainer, because organic growth compounds. Strategy, creative, production and reporting come from one team, with a clear monthly account of what moved and why.
Welcome to WYLDE.
Nicole
Strategy comes before tactics. The first weeks go to positioning, because everything produced afterward depends on it. I have held the CMO seat as well as the agency seat, so plans get built against revenue targets and margins. Day to day that means content strategy and short form video, Klaviyo flows and campaigns, Meta and Google once organic can carry them, and Shopify or Squarespace builds when the site is what costs you the sale. Every month you get a clear read on what moved and why.
Mom first. Ocean nymph and sun worshipper after that, so most of my free time happens outside. Cooking something nutritious, music on, my man and my friends around. Otherwise I'm working out, digging through a thrift rack, or sitting under the stars and moon.
Running a short term rental, which is an ongoing education in listings, reviews and what actually makes someone book. Speaking when it is useful, most recently on why posting is not the same as converting. And building the Spoils × Wylde Collective, below.
Two studios,
one team.
Some projects call for more range than one agency brings on its own. For those, WYLDE partners with Kira Shaw of Spoils Social as the Spoils × Wylde Collective. It is a partnership, not a subcontract.
More senior strategy in the room, more hands for launches and shoots, and a single point of contact from kickoff to reporting.
- Senior strategy on both sides
- Added capacity for launches and shoots
- One point of contact from kickoff to delivery